Nurturing responses generated by marketing and communications campaigns should involve...

Providing the respondent with an immediate ‘Thank you’ for the request and a promise to send the information

An alert to the person or department responsible for fulfillment to send the requested information

Entering the respondent’s information into a relational database

Sending periodic communication offering additional information and requesting the respondent provide profile information

Providing respondents with a mechanism to ask for personal contact, or to say “Thanks, but no thanks” to the company’s effort to develop the respondent into a customer.

Alerting the proper company sales office or sales agent’s office of a request for personal contact and sharing a profile of the respondent.

Requiring sales to report the result of the personal contact with the respondent.

First Team’s lead fulfillment and qualification service can be turnkey or tailored to complement a company’s current procedures.