Focus Communications on the Milestones

A corollary to the Audience Continuum is the Equity Progression. It illustrates the process that audiences incorporate into their decision-making about products and services.

Depending where prospects are on the continuum, marketing communications must address their mindsets if they are to move closer to requesting information about your products and services.   

Mass communications can address the left to middle segment of the progression, which generates awareness and interest. 

Market-specific communications target the right side of the progression to generate action and eventually sales.

Communications that focus on each milestone in a buying process helps accelerate the sales process. 

When You Want to Win.