LAUNCH A NEW PRODUCT OR SERVICE

A multi-step analysis helps separate new products and services from competition and makes certain that the marketplace pays attention.

A comprehensive flow chart of launch activities tracks progress and ensures a timely launch.  

Let us describe our proven launch expertise and show you how First Team can help you launch a product or service successfully.

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BREATHE NEW LIFE / INTEREST INTO A MATURE PRODUCT LINE OR SERVICE

“There’s nothing new to talk about” is a typical lament of companies challenged with maintaining market visibility for mature products or services.

Even mature offerings provide opportunities to generate market presence and interest. It’s knowing where to look and how to create new angles.

Check with us on our process for breathing new life into tried and true products and services.  

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BUILD AWARENESS OF A NEW APPLICATION

Developing a new use for a workhorse product or service can mean a stouter bottom line, providing the application is communicated effectively and credibly to new prospects.

Spreading the word requires a different perspective and sometimes tactics than those for introducing a new product or service.

Share the new applications challenge you have with us. We can show how to maximize its ability to produce like a winner for your company. 

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IDENTIFY AND PENETRATE NEW MARKETS

Want to build product or service sales by finding different customers?

Inexpensive ways to ‘test the water’ can help identify whether a new market segment or an entirely different market holds sales potential.

Penetrating a new market isn’t like launching a new product or service in a traditional market. Special considerations need to be addressed…and capitalized on...to ensure success.

Confer with us on what markets you would like to explore. We’ll share perspectives designed to help you get there.

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TAKE THE COMPANY TO THE NEXT LEVEL

Many companies want to ‘go to the next level.’ They want the recognition they deserve, but haven’t been accorded. It’s a challenge we relish because we can contribute to an overall plan to get them there.

Going to the next level often requires building market profile, equity and leadership. It means stepping out and standing up.

Companies that make it to the next level gain a competitive edge. They also enjoy other benefits such as market attention and respect.

Touch base with us to hear about our process that can take companies to the next level. It includes milestones that measure progress.

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BUILD COMPANY REPUTATION

Some say building reputation is an ongoing journey, rather than a destination.

If it’s reputation, rather than image, your company wants, we can help you enjoy the trip. Image is one of the milestone markers along the way, not the ultimate objective.

A company builds reputation by explaining what it does, deciding how to present itself and behaving in a manner consistent with its mission. Our positioning process accomplishes all three.

Deliberate with us on what kind of reputation your company has and what kind of reputation it wants.

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BUILD BRAND EQUITY

Brand equity is strength…marketplace muscle. It translates into sales and company reputation.

Bulking up a brand means delivering on its promise. Does it have one? Is the promise relevant to customers? Do customers believe it?

Brands are like people, with identifies and personalities. We can create, fine tune and articulate ‘who’ a brand is.

Allow us to help you define and build your brands’ equity.

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CREATE A MULTI-BRAND ARCHITECTURE

The number of brands a company manages inevitably grows over time and they often develop independently of each other.

Companies that get their brands, especially brand extensions, working synergistically with each other optimize brand value and the bottom line.

Brand architectures also help guide new brand development.

Talk to us about your brands—present or future—and we’ll help you construct an architecture to guide brand development and harvesting. 

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REINFORCE CUSTOMER RELATIONSHIPS

Selling repetitively to current customers is quicker, easier and costs less than converting prospects into new customers.

So reinforcing customer relationships makes sense. But how to accomplish it cost efficiently? By taking advantage of an important customer dynamic: They want to feel good about making the ‘right decision’ to purchase from a given company.

And since there are many types of customers, reinforcing their relationships with a company needs to take many forms.

Ask us about how we enable companies to create tiered customer relationship programs that keep customers feeling good. 

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BUILD CHANNEL PARTNER RELATIONSHIPS / COOPERATION

The distribution channel is many companies’ lifeblood. But competing for their time and ‘mind share’ can be a tough battle.

Economic incentives can be a two-edged sword. They’re effective only if competitive companies don’t meet or raise them. All too many times, the competing company 'one ups' the first company's offer, leaving the first company worse off than before. .

Contact us to learn how we help companies that are tired of “spiffs’ build better relationships with channel partners. Relationships that partners value more. 

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COMMUNICATE WITH AND MOTIVATE EMPLOYEES

Employees are savvier than ever. They quickly see through company ’puff,’ which can be counter-productive to what a company wants to accomplish with employees. 

Communicating effectively with them requires an upfront approach that we call the four Rs: Regularity, Reality, Recognition and Response.

Although employees are a company’s greatest asset, many companies give short shrift to cultivating that asset.

Companies that want to establish, repair or reinforce relationships with employees learn that First Team’s approach to employee communications generates immediate results. They ‘buy into’ what the company is doing and where it wants to go.

Share your employee communications challenges with us and we’ll help you make employees a more valuable company asset. If you want to make them feel special about being an employee, we’ll talk to you about the role of lore.

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INCREASE BOOTH TRAFFIC

What’s your cost of exhibiting at an important trade show? $50,000? $100,000? $250,000?

Those kinds of investments deserve support. Too many companies leave it to the sales force, or to an assumption that if you have a booth, people will come.

Why take the risk? We can help clients build booth traffic during the show and extend their investments in their exhibits to their broader marketplaces after the show.

One tactic, in particular, is practically a ‘secret’ that helps customers and prospects that cannot attend trade shows feel like they have been there. 

Talk to us about your exhibit plans. We can demonstrate how easily how you can get more mileage from your exhibit.

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GENERATE MORE SALES LEADS

More often than not, the sales process starts with leads generated by marketing and communications activities. Sometimes, the number of leads produced is less than stellar, for good reason.

A communications barrage has numbed many customers and prospects. They rarely respond to ‘For more information, contact…’

What hits their hot buttons? Talking to them from what we call their ‘experience perspective.’ And creating doubt, one of the most effective human motivators. Combining them produces compelling communications.

Call us for a frank discussion on how customers and prospects really make decisions. And how communications can get them to react.

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QUALIFY LEADS BETTER

The challenge many companies face is what to do with leads that gather in desk drawers or on computer drives.

Sending a piece or a package of literature as a follow up rarely produces many qualified leads. That takes time and ongoing communication that develops into a remote dialogue. Only then will most prospects feel comfortable enough with a company to connect personally with them.

A business study reported that decision makers and influentials in considered purchase situations needed five ‘touches’ on average by a company before the prospects initiated personal contact.

Interested? Raise your hand and we’ll describe a process that builds sales leads into qualified prospects. 

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DEVELOP AN EXECUTIVE INTO AN INDUSTRY EXPERT

Is one or more of your company’s executives not getting the market visibility they deserve? Do they want to be thought of as industry or market leaders?

There’s value in that for the company. Since top executives personify their companies, building executives’ market visibility and equity builds it for the company, too. That affects the bottom line and stock.

But many executives have tight schedules, with little time for image building activities. So how can you build their market presence without taking years to accomplish it? 

Speak to us about their expectations. We can help you get them recognition without taking over their schedules.

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MY CHALLENGE IS...

Tell us your challenge. We’ll be forthright about whether we can apply our experience to help you hurdle it. Click 'My challenge is...'

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When You Want to Win.